Slashing your marketing budget?
March 30, 2009
With the recession looming, you may be considering cutting your marketing budget – for a few months at least. As tempting as it might be, our advice is – don’t!
Research by the Retail Think Tank (UK), has shown that increasing your marketing spending during a recession can put your business at an advantage once it has passed.
“When comparing the figures of those who continue to invest with those who haven’t, it’s the businesses who continue to spend that gain market share from their competitors during tough periods and position themselves to prosper afterwards.”
Retail Think Tank
In fact, the question is – can you afford to stop marketing? Yes, your budget may be tight, but as marketing generates income, it’s one of the last things you should think of cutting back on. What you really need to do, is make sure that you get the most for your money.
Where printing is concerned, we can help you make informed print buying decisions and suggest fresh ideas that make the most of your investment.
Keep marketing.
A recession can be an opportunity to grow, to win market share, rather than just survive.
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