Corporate Greetings Cards
December 15, 2009
.
.
.
.
.
.
.
A relatively small expense, that could prove an inspired investment.
As part of your marketing plan, producing corporate greetings cards is unimportant and certainly isn’t a priority. It will be somewhere near the bottom of your list, if at all. When budgets become strained, designing and printing your own greetings cards is one of the first ideas to be axed, along with many other non-essential expenses.
If done properly however, a greetings card can give your company a welcome lift into the new year. Direct mail is known to be one of the most effective forms of marketing. The key is to use the cards and your budget wisely.
Where you intend to send your cards is a very important point. This is the difference between making a return on your investment and wasting money. The first recipients must always be your current customers. It’s important to maintain regular contact with them; if you don’t, your competitors will. Dispense the remaining quantity carefully, this can be done through partners or outlets who share the same customers as you.
Why not give your cards other uses?
There’s no reason a greetings card can’t double-up as something else. For retail businesses, why not print cards with tear-off voucher panels included, offering discounts or special offers – creative uses such as this can transform a simple season’s greetings into something far more valuable.
Comments
Something to say? Your thoughts are welcome.
